Town Center Cold Pressed Launches “Rescue Roast” – A Signature Coast Guard Coffee, Now Available at Select CGX Stores Nationwide

Virginia Beach, VA – August 19, 2025 — Town Center Cold Pressed (TCCP), a Virginia-based specialty coffee company known for its ethically sourced coffee, premium cold brew, and vibrant community presence, proudly announces the release of “Rescue Roast” — a bold and smooth signature blend created in honor of the U.S. Coast Guard.

This exclusive roast will be made available at select Coast Guard Exchange (CGX) retail locations nationwide beginning [insert official launch date], providing active-duty  members, veterans, and Coast Guard families with a high-quality, mission-inspired brew created just for them.

“We wanted to honor the incredible commitment, sacrifice, and daily heroism of the United States Coast Guard,” said Michael Vecchione, Head Roaster & Director of Coffee and Sales of Town Center Cold Pressed who himself is a 20-year veteran of the United States Coast Guard serving as a Chief Petty Officer. “Rescue Roast is more than a coffee—it’s a tribute to those who safeguard our shores.”

A Roast with Purpose

Rescue Roast is roasted in small batches at TCCP’s headquarters in Virginia Beach, just miles from one of the largest concentrations of Coast Guard stations in the country. With flavor notes of dark chocolate, sea salt, and toasted hazelnut, the roast is full-bodied and balanced — a comforting companion in the early hours of duty or a late-night watch.

Each bag is packaged in TCCP’s signature 12oz format, featuring a custom-designed label that pays homage to the Coast Guard’s rich history and enduring values.

Available Nationwide at Select CGX Locations

Starting this fall, Rescue Roast will be carried in select CGX locations across the United States, including:

• Coast Guard Base Portsmouth (VA)
  

• Coast Guard Exchange Chesapeake (VA)
  
  

• Coast Guard Training Center Yorktown (VA)

• Coast Guard Island (CA)

• Coast Guard Training Center Cape May (NJ)

• Coast Guard Base Honolulu (HI)

• Coast Guard Base Miami Beach (FL)

• And many more